About What’s Resonating

What’s Resonating is a daily newsletter from the Resonate team that delivers a data-driven snapshot of the stories, trends, and messages shaping online culture and politics.

In a fractured media landscape where Americans consume content and news across dozens of platforms, we need sophisticated tracking to understand what narratives and topics are emerging, what content is resonating, and identify communications opportunities for progressive voices across our movement. What’s Resonating is a go-to resource helping left-leaning communicators understand what the political conversation actually looks like across the social media landscape, giving a sense of how progressives and conservatives are faring overall.

About Resonate

Resonate is a new, cutting-edge communications organization built to meet the demands of a radically transformed media and political environment. Our mission is to ensure that progressive values, messages, and leaders break through the noise of modern media and shape narratives at the intersection of culture and politics. At a time when the Right has dominated the modern media ecosystem to reshape public opinion and brand Democrats as extreme or negligent, Resonate seeks to realign and amplify the Left’s voice to win the battle for meaning, emotion, and attention in America.

Resonate is not just a messaging shop. It is a new type of communications infrastructure—using monitoring insights, convening power, and expertise in messaging and digital strategy to set up progressive voices for success in modern media. Our work is year-round, narrative-first, digitally native, and emotionally resonant. At its core, Resonate seeks to help the Left stop playing catch-up and start shaping the future of political discourse in America. We must communicate effectively in the modern media landscape about how the Right is turning America back to a time of fewer rights, less freedom and less prosperity, and offer a better story of what America can be moving forward.